After designing Meadway’s initial website over a decade ago, they asked us to give them a more simple look, at the same time make the whole website responsive, most important for a minicab company whose clients would be accessing the site from many different devices and countries.
We created some custom icons for their booking system, in keeping with their distinctive branding.
Initially we created some rather complex booking forms, in order to simplify the booking process (by asking ALL of the right questions at once!) which were a challenge to make responsive and user friendly but we did it! And even when the new booking system was integrated into the new system, Meadway decided to keep the other forms active at customers’ requests!
See also: Design and Branding